Do I need a web designer?

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We live in an online world where a great website has become an integral part of a successful business. A poorly designed site will probably cause people to click on the x in the upper left corner of the screen before they even see what it is selling. But what's the best way to get a website: a website creator or a web designer/agency? Web designer or developer? 

Let's compare the best ways to get a website

Before you start: define your needs 

Before deciding if a website creator or a web designer is right for you, you should define your needs and understand what you expect from your website. Consider all the different pages and features you may need. Do you want customers to buy something? Then you need a store system. Do you want to create content on a regular basis? Then you need the blog functionality. Do you want people to fill out a form or create a user profile? Or are they just visiting your site to get information? 


Another important question to ask yourself is: do you agree with a more versatile website or do you want something more exclusive and personalized? Depending on your functional needs, you can find out how to set up your website and who you need to work with. It will also affect the cost and time it takes to build your website. Once you have a clear idea of what you need and what you expect from your website, you can consider customization options. 

Different Ways to Create a Website

So, how do you create a website? Let's say you have a hairdresser's in Bilbao. One option is the template solution: use a hairdresser's website creator. Another, the custom solution: hire someone to do the Bilbao web design (in Spanish: diseño web Bilbao). And we also have the hybrid solution: hire a designer to customize the template. 


Let's take a closer look at each of these options: 

What is a website creator? 

A website builder is a tool that allows a user to create websites using ready-to-use templates without having to design or write code themselves. Website builders offer a variety of design templates to choose from. The best builders have plenty of options, so finding one that suits your needs shouldn't be difficult. From there, you can add widgets and design elements to your site to customize the template. There are many website builders and the competition is fierce. 

Website builders are available both online and offline. The difference between the two is simple: a standalone website builder is a program that allows you to create websites on a platform that loads onto your computer (rather than doing everything through a browser). Once you have created the design elements for your site, you can upload files from your computer to your web server and publish the finished product online. TemplateToaster is one of the most widely used offline selectors. 

Online website builders are platforms that operate online (Wix and Squarespace are strong attackers). With these online platforms, you can create your website completely online using only your Internet connection and your browser. 

What is a web designer? 

A web designer is a graphic designer who can design your website from scratch. With a website builder, you must work within the parameters of suggested recruitment templates, and the web designer will create your website from a blank canvas. You can work directly with a freelance web designer who will create your web designs for you, or you can hire a web design agency or company that has a full team of web designers, developers, and marketing specialists who can take care of everything for you, from the concept stage to the finished website. 

Web designer vs. web developer

Don't confuse web designers with web developers. A developer can turn your web design into a viable platform and a designer takes care of the aesthetics of how your site will look. Web designers create a design, an image for your site, which must then be created and made functional. This is where web developers come in. For example, a web developer from Bilbao (desarrollador web Bilbao) would be in charge of making the page of his hairdresser's in Bilbao, besides being able to navigate without interference, could offer the possibility of making an appointment online.


Developers create websites, they are technical wizards who understand coding and can turn web designs into a website that actually works. A web designer can create your website from scratch. 

Independent web designer and web design agency 

While a freelance web designer is a person who creates his design, agencies or web design companies usually have a team of people specialized in different aspects of a project, such as a dedicated web designer, a user interface or UX designer, specialists in communication, branding, SEO, digital marketing and a developer as part of the team. The right choice for you depends on your needs, the complexity and scale of your project, your expectations and your budget. Both are excellent options if you want to work with a professional web designer to create your own web design. 

Hybrid Solution 

If you want a custom design but don't want to invest in a fully customized design, you're in luck! You can start with a ready-to-use template solution and customize it as your own unique template. One of the most popular options is to create a WordPress website. Although it started out as a blogging platform, WordPress has become the most popular CMS on the entire Internet (representing approximately 30% of all sites). There are thousands and thousands of templates, but it is also possible to create your own for a hybrid solution. Therefore, you can hire a WordPress theme designer to create a beautiful and unique branded website and use WordPress to maintain the backend database functionality. This is also possible with other site templates. 

Note that in any of these cases, the design still needs to be translated into code, so be sure to ask your designer if he or she can do this or if he or she knows that you will need to hire a developer. 

Reasons to choose a website builder 

There are many good reasons to choose a website builder. This is probably the easiest, fastest and most economical way to get your website up and running, although of course, there are also disadvantages.


There are many benefits to using a website builder, but the most obvious benefit is the cost. With website builders like Wix or Squarespace, a clean, modern, ad-free website can be much cheaper for you than using an agency or getting your own web design. The prices of a quality web designer are much higher, but you should consider that a designer creates his own website from scratch to meet your needs. 

Home Factor 

Another benefit of using a website builder is that you can complete the process yourself in a matter of hours. The website builder allows you to create your own website without the need for any code or form. But keep in mind that you still have to spend some time and effort to set everything up. No design experience required No previous experience with a website builder is necessary. Thanks to the pre-designed templates, you can choose an attractive template and create a visually pleasing website without any design skills. The disadvantage is that your site may look like many others. While you can customize certain things like the logo, colors, and images, there will be a limit to what you can customize yourself.

Integrated Technical Support 

Website builders are professional platforms designed to make things as easy as possible. If you have a problem with something, the platform is ready to help you solve any problem. In case of complications with your site, you can request help by chat, email or phone. Convenience of use Website builders are designed to allow ordinary people to create simple websites. They will provide you with an easy-to-use interface and you don't need to be an expert to create your website, although it may take a while to get used to how things work. 

Reasons to hire a web designer 

Any company looking to make an impact should be able to present a website that is as impressive as the company itself. 

Provide a weak site and the competition will leave you biting the dust. Working with a web designer means working with a real person, not a tool. This means that you will benefit from the human touch and precise attention to detail, as well as a personalized result that no one else has. This is a missing factor for the developer and can make the difference between a good website and an amazing one. A designer will bring additional "appeal" to your projects by helping you achieve what a builder cannot. 

Working with a web designer means that you will better understand your business and your brand. 


This means you can trust them to do things absolutely right and maintain a really great website design. 

A designer can help you create (and maintain) a consistent brand identity Hiring a web designer doesn't come cheap, but if you have the budget to make it happen, this is the best way to create your own website. By hiring a web designer, you can also maintain a consistent brand identity. From your business cards to your company logo and your website, a consistent brand identity means keeping your business unique in every element of your brand. While a web developer will suggest design templates that other companies can use, a web designer can create a website that is completely unique to you and your brand. 

A designer can make you stand out from the competition 

A web designer can create a website that is unique to you and your brand. Websites are here, there, everywhere. A web site creator will provide you with a very attractive site, but this site may look like many other sites. A web designer will work with you to create a website that is completely exclusive to you and your company. No matter how you want your site to look, a web designer can do it. 

Attention to detail 

A designer can apply the finishing touches that make the site truly yours. Whether it's a hand-drawn font, a specific home page design, or custom icons, a designer can make all sorts of unique changes to give you the exact site of your dreams. But keep in mind that hiring a designer to create your website will mean that you won't get your online presence overnight - good work takes time! Web design can become the cherry on top of an impressive website. The small intricate differences in the website can really make you stand out from the competition. 


Once you have established a solid working relationship with a trusted designer, he or she will become your advocate for any changes or adjustments you desire in the future. Establishing an ongoing professional relationship with a designer means that the person will deeply understand your brand and be able to adapt accordingly as your business grows or changes. 

Unlimited Possibilities

A website created through the site builder will have its own limitations. If you are looking for a more detailed version of your website, a designer will be able to overcome these limitations and provide you with custom design solutions. Maybe you have a complex business that is difficult to explain without the right graphics, or maybe you want to visualize different functions or need a completely unique design? The designer will help you. Your designer will be able to tell you which functions can really be built and find solutions for your specific needs. But keep in mind that you will need a web developer (or a designer who is also a web developer) to make your web design a reality. 

Reasons to use a hybrid solution 

If you're looking for something in between, a hybrid option might be the way to go. 

It combines the advantages of web developers and web designers to get the best of both worlds. Start with a template and work with a designer to customize it to fit your brand and your needs. This option allows you to take advantage of advanced functionality that is integrated into platforms such as Squarespace, WordPress or Shopify and take advantage of the lowest cost, but still get a unique design and branding when hiring a designer. This means that you still have to hire a web designer and a web developer, which generates additional costs. But your end result will be much more unique and recognizable. 

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