What is brand and branding?

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A brand is a symbol or name which a person can easily recognize, for example, a logo, sign, design, name, mark, and term. People identify the product and services of the seller and companies by their logo. People differentiate the product and competitors through the brand. Apple is the brand name used by Apple Computers, and Semify is also a brand name that is a white label reseller program.

Brands have a life. Some brands live short and powerful lives. And  Some brands have a long life and are timeless and reinvented.

For a company, the brand is a way to identify its business. Customers own and experience your product. A strong brand is used in everything like staff uniforms, business cards, advertising, and marketing material. So through this, we identify the brand of a company, for example, Macdonald and Semify.

A brand can identify through its logo, color, typography, massage, and packaging. Its compliment and strength attract new customers.

The brand differentiates good and services from competitors. It develops a relationship with the customer. It stable your uniqueness, credibility, and trust. Profitable quality brands increase company revenues and give a memorable impression.

The brand is the most valuable asset. Brands have a monetary value. It affects stockholder value in the stock market. If a brand affects you, understands your demand, and inspires the product, then you have a desire to work for it. People become part of this brand world. So they invest.

It is easy to introduce new products or services for an established brand. People will be interested in your brand. So when you offer new things, they accept it. They trust your expertise. The brand supports the new product and creates its market and expands it.

The brand gives a strategy to your business that your goods and services work according to your mission and goals. You make a decision quickly, and the thing keeps consistent when your customer experiences it.

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