What is it about reviews that people trust?

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When we have not experienced a particular thing, we are always keen to hear from those who have experienced it. When a person comes to tell us that they had that particular experience and this is their suggestion, we would want to follow their lead. This is especially when it is obvious that the person has nothing to benefit from the advice. If the person is a marketer of the company or a representative of the company, they would mostly be attempting to sell their products. As a result, they could be biased and will give the information they believe will convince you to patronize them whether they are right are wrong. Here are things about reviews that people trust.

Provided by the public
If someone is giving you information about a particular thing, one of the first things you are interested in is if the person has an interest in what they are talking about. When there is an interest, they will want to provide the information in such a way that it would benefit them. On the other hand, when there is no interest, there is a high chance they will say things exactly the way they are. Considering that reviews are provided by the public, it is easy to believe that most of the people providing the reviews are saying things exactly the way they are. This is apart from a few people who might have been bought by the company or the competitor to promote or tarnish the image of the company respectively. This brings us to measures by review websites to curb this challenge.

Measures by review sites
Popular and top review websites, put in place a lot of precautions to control how easy it is for random people to post comments randomly. For instance, it would be very difficult for one person to post more than one comment within a period. This way spamming or making multiple positive and negative comments will not be possible. Thus, there is often a limit to how much manipulation can go on. The implication is that you can always believe that a majority of comments on reviews website are by the public who have just provided the information exactly the way it is. Another precaution some review and top websites take is to ensure that people sign in by either creating an account or logging in with Facebook, email or other social media accounts before they can post. This helps to create an identity for every post and reduce random posting.

Reputation often better than perceived
Have you ever noticed how difficult it is for a lot of people to appreciate a person, especially when they are just doing their job but how they can go haywire when things go wrong. A lot of people will not be bothered about giving comments when the transaction went smoothly but would rant to the high heavens if just a single thing was out of place and the company refuses to sort it out. Thus, when you can be sure the ratio of negative reviews to positive ones is often underrated. It is easy for people to trust a company with no or very few negative reviews because they know most people with a negative experience will take every opportunity to share their disapproval.

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