felix wenzel is the google ads specialist

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SEO is a big buzz word these days and a lot of people are concentrating on optimizing their websites for the search engines. Even though you generate most of your traffic through SEO, there is an easier way to drive instant traffic using the search engines and that is through pay per click campaigns such as Google AdWords.  

Google AdWords makes it simpler and easier to get the benefits from search engine traffic because the results not only depend on search engine optimization but on relevancy and how much you are ready to bid per click. 

Once you have reached the first position on Google AdWords, nevertheless, your ad needs to grab the attention of visitors to click through and buy your product or service and that is what we are going to be considering in this piece of content.


  • Start with Keyword Research: 


Similar to SEO, driving website traffic from Google adpoint gmbh ads require you to do thorough keyword research in advance. You can do this by using the Google AdWords Keyword Research tool or any other tools available. 

However, the most crucial thing to do is to find keywords where there is a high search volume with little competition. 


  • Pack Two Lines Full:


Google AdWords Ads consist of a title and two lines which means that you have to put plenty of information there. For example, you should include specs, benefits, features, and enough information about your product or service so that people want to click on your ad.

Moreover, your AdWords ads should also contain the primary keyword in the title and probably somewhere else in your ad copy to make sure that people have what they are looking for. 


  • Put All Features and Benefits:


To inspire people to click through your AdWords ads to get to your landing page, you want to put all the features and benefits that attract your customers. So, think about the best benefits of your product or service, as well as, features that most customers like and contain these in your ad copy. 


  • Include A Negative Qualifier:    


A negative qualifier is a part of AdWords Ads which separates those who are sincerely interested in your product or service from those who click through and then don’t buy or go for. 

Your negative qualifier might be your geographical location, the price, or anything else which can stop someone buying your product or getting your service. 


  • Track the Success of Your Ads:


To create the best Google AdWords ads, you need to track your campaign constantly and test your ads to know what is working and what is not. Try using split testing to test every feature by comparing two different ads. 

Also, use Google AdWords reports to know about more differences and then modify your campaigns to get the best results. 


Hence, to follow all these tricks in a proper manner, it is recommended that you should look for one of the Leading Google AdWords agencies!    

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