Traditional lead capture activities like giving away free PDFs or downloadable are becoming so common that visitors become skeptical of giving away their email address.
When it comes to online marketing tools or affiliate marketing tools, having a quiz builder on your website is a game changer. Using quizzes significantly helps to boost lead generation and engagement. Here are some real case studies of using quizzes.
Neil Patel did a $100,000 challenge in 2015 where he created a health website from scratch and grew it to $100,000 a month in sales within a year. He picked a quiz and named it “Which diet is right for your personality?” then advertised it all over the site to maximise lead capture. The results were 500% increase in leads generated.
Buzzfeeds top viewed stories were all quizzes. Their quiz content got 3 times more shares than normal content. The average quiz is shared 1900 times. One thing to keep in mind is that personality quizzes tend to perform best. According to popular quiz platform, Playbuzz, 77% of quizzes that have been shared 100,000 times or more are personality quizzes.
Dr Tami, an expert in hormone deficiencies, ran a Facebook Ad campaign to a free hormone quiz. The results were incredible. Despite desktop newsfeed ad click-through rates today falling in the horrific .05-2% range and mobile ads falling between 3-6%, some of their desktop ads were getting CTRs over 5% and mobile ads up to 7%! It was primarily a result of highly targeted interest groups, attention grabbing images and relevant ad copy. Out of the 7,772 total people who clicked on either variation’s call-to-action button and landed on the quiz page, 6,086 people completed the quiz and entered in their contact information. It was a mind blowing 81.9% quiz completion rate. In just 30 days, Dr Tami was able to bring in 6,086 segmented leads using only $2,996.00 in ad spend which brings the cost per lead to $0.49 per lead.
You can google for more case studies for quizzes and you’ll see how it’s worked for so many niches such as education, health, spirituality, ecommerce and more. If you get creative, you can also create quizzes for B2B niches like Saas, Real Estate, Construction and Non-Profits.
So now that we’ve established that quizzes generate leads. How can you create a quiz on your website? Quiz Making has been an area that has grown significantly in the past several years.
At SEOQuizMaster, We have reviewed the best quiz builders in 2020. From wordpress plugins to standalone quiz builders that can be embedded. We look at all the features such as content, templates, quiz types (personality quiz, trivia quiz, polls, surveys), usability and price. Head on to our website to get the best quiz maker that suits your needs!
How can set off to make an interactive quiz app? These are some of the quiz builder tools we’ve reviewed: Thrive Quiz Builder, Outgrow Quiz Maker, Quizitri, Quiz Cat, FyreBox, OpinionStage, Ari Stream Wordpress Plugin, Involve.Me, LeadQuizzes, Riddle Quiz Maker, WP Quiz Pro, QSM Plugin, Typeform, Survey Sparrow, ProProfs and more!
With these DIY quiz maker software, you can try a multiple choice quiz maker, customise a personality test, make your own buzzfeed quiz, and more. Copy and paste from existing quiz templates and have your own online quiz in 5 minutes. Find out more at SEOQuizMaster today.